Playbooks & Case Studies

Real deals. Real numbers. No theory.

Seven-figure deal teardowns, MEDDPICC playbooks, and APAC GTM analysis — every piece built from deals I've personally worked across ASEAN and Greater China.

Case Study 5 June 2026 · 10 min read

MEDDPICC in a Real Deal: How I Qualified and Closed a US$1.2M Contract in APAC

The full story of an 18-month, greenfield, seven-figure pursuit with a large bank in APAC — nine stakeholder groups, a procurement-led RFP, and the three moments the deal nearly died.

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Playbook 5 June 2026 · 8 min read

MEDDPICC Examples: What Each Letter Looked Like in a Real US$1.2M Deal

Not definitions — all eight letters shown inside one real deal, with the actual metric, the actual approval path, and the test to run on your own pipeline.

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Opinion 5 June 2026 · 7 min read

Why Most US GTM Strategies Fail in Asia (From Someone Who Sells Here)

A one-market playbook shipped into fifteen markets — why US pipeline math breaks here, how urgency creates doubt, and what regional leaders should run instead.

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Playbook 5 June 2026 · 9 min read

The AI Sales Stack Every Revenue Team Needs (It's Smaller Than You Think)

Two self-built agents, two tools — the real stack of a quota-carrying seller who builds AI, including the full annual-report research prompt to copy.

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Playbook 5 June 2026 · 9 min read

The President's Club Playbook: What Actually Got Me There 7x

One Club year can be luck. Seven is a system — four disciplines, one posture, real attainment numbers, and the honest cost nobody puts on the trip itinerary.

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Playbook 6 June 2026 · 8 min read

Selling to Singapore Enterprises: What's Actually Different

A governance-purchase market of a few thousand accounts: GLC buyers, a published compelling event, and the finance-credibility playbook that wins here.

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One playbook like this, most weeks.

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